West Palm Beach, FL (Oct. 29) —Palm Beach Opera is excited to announce a new multi-platform initiative, Opera Center Stage, aimed at connecting audiences to opera through a conversation-style podcast and a blog, with plans to expand.
Opera Center Stage is launching first with its hub of content at operacenterstage.org, offering fresh perspectives on opera with easy-to-read articles. Following the launch, Opera Center Stage will also unveil a corresponding podcast, hosted by the company’s marketing and promotion team, which features open, honest conversations with opera professionals from around the country. The team hopes to extend Opera Center Stage into print, video and other media platforms, including considerations of an integrated app.
Palm Beach Opera is among the few opera companies to incorporate a multi-platform channel, and is particularly set apart from many because of the Opera Center Stage strategy. While not focused on revenue, the goal is to provide context, insight and value for opera audiences both locally and nationally, celebrating the art form and contributing to the overall growth and reach of opera.
“We’re thrilled to launch this innovative project, which will connect audiences to the world of opera with informative yet inviting conversations, interviews and behind-the-scenes insights,” said Managing Director David Walker. “By exploring opera through multiple modern and accessible platforms, we hope to reach more opera fans and foster new ones, inspiring life-long interest in the arts.”
This announcement falls during National Opera Week (Oct. 26-Nov. 4.), an initiative spearheaded by OPERA America to encourage opera companies to celebrate their art form through hosted events and special shared content. Palm Beach Opera will also host several education events throughout the week, including OPERA: Our Story, a partnership with the Cultural Council of Palm Beach County’s Arts in My Backyard program, and Story Time Series, a sing-a-long storytelling experience for younger audiences in pre-K through fifth grade.